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Marketing

How to Use AI to Drive Growth and Improve Customer Interactions

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Opinions expressed by Entrepreneur contributors are their own. Delivering an exceptional customer experience is paramount for success. Within the past decade, companies that integrate artificial intelligence (AI) into their operations…

Digital Marketing

Beyond the Inbox: Understanding Email Open Rates in Marketing

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September 14, 2023 Marketers are constantly looking for new, efficient ways to engage with their target audience in the rapidly evolving digital world of today. Among the variety of tools…

Media

GameStop names Ryan Cohen as CEO effective immediately, won’t receive salary

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GameStop said Thursday morning that billionaire activist investor Ryan Cohen would take over as the video game retailer's chief executive, chairman and president effective immediately — and he won't be…

Machine Learning

WatsonX Is Currently Available for Business Owners in 2023

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At long last, the next-gen version of the undisputed champion of B2B A.I. platforms, IBM Watson, is finally upon us. This upgraded version, named Watsonx, made its announcement earlier this…

Marketing

Stop Saying ‘I’m Bad at Remembering Names.’ Use These Simple Tips to Break the Bad Habit Once and For All.

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Opinions expressed by Entrepreneur contributors are their own. Most of us have experienced the anguish of forgetting someone's name while they're standing right in front of us. It's like a…

Digital Marketing

Maximising ROI: How to Create Effective Google Ads Campaigns

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September 15, 2023 In today’s digital era, businesses are increasingly leveraging online platforms to reach their target audience and drive sales. Among the various digital marketing channels, Google Ads stands…

Media

Disney plans to nearly double its investment in parks and cruises business

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Disney World celebrated its 50th anniversary in April 2022.Aaronp | Bauer-Griffin | GC Images | Getty ImagesDisney said in a securities filing Tuesday it will nearly double its planned investment…

Machine Learning

Pennsylvania’s State Government Has Announced It Will Integrate AI into Its Operations. Here’s the Lesson Business Owners Can Get from This.

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Politicians in the United States differ widely on the issue of artificial intelligence, but the state of Pennsylvania seems to be optimistic about the technology. After all, Pennsylvania’s governor Josh…

Marketing

9 Key Tips for Navigating the Upcoming 2024 Marketing Landscape

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Opinions expressed by Entrepreneur contributors are their own. 2024 is right around the corner, and the world's marketing landscape has changed a lot in this year alone! So, what's changed…

Digital Marketing

Effective Ways to Gather and Analyze Customer Analytics

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September 18, 2023 Understanding customer analytics is essential for business success. Brands and businesses need to take consumer needs and preferences into account when making decisions to ensure these decisions…