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Marketing

This Is the Unconventional Marketing Tactic Small Businesses Need to Try

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Opinions expressed by Entrepreneur contributors are their own. If you've never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal…

Marketing

From Reactive to Proactive — 3 Ways to Make Your Venture Recession-Proof

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Opinions expressed by Entrepreneur contributors are their own. Economic recessions can be daunting for businesses across various industries, but agile new ventures have a unique opportunity to thrive during challenging…

Marketing

Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact

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Opinions expressed by Entrepreneur contributors are their own. What do you want to be when you grow up? People used to say firefighter, teacher or doctor. In a survey, 1…

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Netflix planea llevar sus series y personajes al plano físico por medio de nuevas tiendas y experiencias

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Netflix se ha convertido en un referente cultural de la era moderna, y sus series y personajes están presentes en nuestro día a día. De Stranger Things a Merlina, pasando…

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6 Tips for Choosing the Best PR Agency for Your Company

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Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) is a multi-faceted effort to manage and build a positive reputation. Powerful PR work includes many things, such as…

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Why Is Your Competitor Getting News Coverage When You’re Better Than Them? Here are 6 Ways to Outcompete Your Competitor for News Coverage

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Opinions expressed by Entrepreneur contributors are their own. I've been in public relations for over 15 years, and in that time, it feels like I've seen and heard it all.…

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High-End Guitar Sales Continue to Thrive Post-Pandemic. Inside Gretsch Guitars’ Strategy to Connect With Customers’ Musical Identity.

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In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and…

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This Powerful Marketing Strategy Will Help You Outshine Your Competitors and Make Your Brand More Memorable

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Opinions expressed by Entrepreneur contributors are their own. It isn't easy to overshadow the Super Bowl, but in 2015, that's exactly what happened. Katy Perry's halftime performance went viral because…

Marketing

How to Use Data-Driven Marketing Strategies to Maximize Your Investments

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Opinions expressed by Entrepreneur contributors are their own. Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights…

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This Job Earns 6 Figures and Is Projected to Grow 6% in the Next Decade — And No, It’s Not in Tech

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High-paying salaries in some industries — like tech, for example — usually come as no surprise, with software engineers, IT managers, and data scientists all taking home salaries well into…