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Marketing

Why Brands are Becoming the New Badges of Belief and Belonging

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Opinions expressed by Entrepreneur contributors are their own. People are increasingly leaving their previous places of belonging. The past decade has witnessed seismic shifts in society, driven by the proliferation…

Marketing

AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

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Opinions expressed by Entrepreneur contributors are their own. In a world where digital interactions dominate, the symbiotic relationship between artificial intelligence (AI) and branding is transforming the landscape. While AI…

Marketing

Your Guide to Choosing the Right Google Ads Consultant or Agency

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Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads.Naturally, there are a lot of agencies and experts offering…

Marketing

This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).

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How do you drive a big yellow school bus with 70 kids goofing around in the back every day? "You just gotta tune out the noise," shrugs Marllury Urbina, who's…

Marketing

Yes, You Can Use AI for Marketing. But Don’t Forget About the Benefit of Human Touch.

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Opinions expressed by Entrepreneur contributors are their own. There's no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this…

Marketing

Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

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Opinions expressed by Entrepreneur contributors are their own. Hispanic Heritage Month celebrates the Hispanic communities' rich culture, history and contributions. In the business world, it is an opportunity for organizations…

Marketing

11 Common Email Marketing Mistakes (and How to Fix Them)

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Opinions expressed by Entrepreneur contributors are their own. Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses…

Marketing

¿Cómo sería una Coca-Cola en el año 3000? El gigante de los refrescos utiliza la IA para crear una ‘Coca-Cola del Futuro’

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Coca-Cola se dirige al año 3000 y está utilizando a la inteligencia artificial (IA) para llegar allí.El gigante de los refrescos presentó su nueva Coca-Cola Y3000 el martes como la…

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No seas el próximo Blockbuster de tu industria: 2 maneras de ser innovador, no solo creativo

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La innovación es la fuente de diferenciación crítica en los mercados competitivos. Desafortunadamente, la innovación se ha convertido en una palabra de moda que, en la práctica, parece significar mayor…

Marketing

How to Grow Your Brand’s Digital Presence from 0 to 100,000 Followers in Just 6 Months

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Opinions expressed by Entrepreneur contributors are their own. In a digital-first era, where 64.6% of the global population is online, having a robust digital presence has become the cornerstone for…